In these uncertain times at the forefront of our minds is the health and well-being of our customers, community, staff team and their families.

We will keep our guests, employees, and our community safe whilst continuing to operate a place to stay safely and happily in comfort.

The Guest Experience

From 1st August 2020 we will be offering bedrooms with self-check in and super-minimal face to face contact with staff or other guests.

Bar and restaurant facilities will be available for guests use at our adjacent neighbourhood restaurant, The Smuggler’s Bar & Restaurant.

Rooms will have in-room complimentary tea & coffee making facilities and pre-packed pastries and cookies.

Guest Arrival

Guests will self-check in to rooms at the property using details sent via email and/or text message.
Appropriate signage will also be prominently displayed outlining proper mask usage and current physical distancing practices in use throughout the establishment.
Each guest will receive a COVID-19 awareness card.
A spray bottle of sanitiser or wipes will be provided in each room for guest use (subject to availability and stored out of reach of small children).

Employee & Guest Health

The health and safety of our staff and guests is our number one priority.

Physical Distancing.

Guests will be advised to practice physical distancing by standing at least six feet away from other groups of people not traveling with them while in or moving around the property.
Employees will be reminded not to touch their faces and to practice physical distancing by standing at least 2 metres away from guests and other employees whenever possible. We will comply with, or exceed government mandated occupancy limits.

Hand Sanitiser.

Hand sanitiser dispensers, will be placed at key guest and employee entrances and contact areas.
Hand Sanitiser will be provided in guest rooms and throughout the back of house for employees.

Front of the House Signage.

There will be health and hygiene reminders throughout the property including the proper way to wear, handle and dispose of masks.
Back of the House Signage. Signage will be posted throughout the property reminding employees of the proper way to wear, handle and dispose masks, use gloves (in positions deemed appropriate by medical experts), wash hands, sneeze and to avoid touching their faces.

Employee & Guest Health Concerns.

Our employees have been given clear instructions on how to respond swiftly and report all presumed cases of COVID-19 on property the relevant authorities. We will be ready to provide support to our guests. Employees are instructed to stay home if they do not feel well and are instructed to contact a manager if they notice a coworker or guest with a cough, shortness of breath, or other known symptoms of COVID-19. Employees and guests who are exhibiting any of the symptoms of COVID-19 while at the property are instructed to immediately notify management.

Case Notification. If we are alerted to a presumptive case of COVID-19 at the hotel, we will work with the authorities to follow the appropriate actions recommended by it.

Employee’s Responsibilities

All employees have been instructed to wash their hands, or use sanitiser when a sink is not available, every 60 minutes (for 20-seconds) and after any of the following activities: using the restroom, sneezing, touching the face, blowing the nose, cleaning, sweeping, mopping, smoking, eating, drinking, entering and leaving the establishment, going on a break and before or after starting a shift.

COVID-19 Training.

All employees will receive training on COVID-19 safety and sanitation protocols. 
Personal Protective Equipment (PPE). Appropriate PPE will be worn by all employees based on their role and responsibilities and in adherence to government regulations and guidance.
Training on how to properly use and dispose of all PPE will be mandatory.
Every employee entering the hotel will be provided a mask and required to wear that mask while on property if deemed necessary by authorities. Gloves will be provided to employees whose responsibilities require them as determined by medical experts including housekeeping and staff in direct contact with guests.

Cleaning Products and Protocols

We use cleaning products and protocols which meet Government guidelines and are approved for use and effective against viruses, bacteria and other airborne and bloodborne pathogens. We are working with our suppliers to ensure an uninterrupted supply of these cleaning supplies and the necessary PPE.
Public Spaces and Communal Areas. The frequency of cleaning and sanitizing has been increased in all public spaces with an emphasis on frequent contact surfaces including, but not limited to door handles, public bathrooms, room keys and locks and stair handrails and seating areas.

Guest Rooms.

Industry leading cleaning and sanitising protocols are used to clean guest rooms, with particular attention paid to high-touch items including television remote controls, toilet seats and handles, door and furniture handles, water tap handles, nightstands, light switches, temperature controls, luggage racks and flooring.

Laundry. All bed linen and laundry will be changed after each stay (or every seven days for long stays) and continue to be washed at a high temperature and in accordance with government guidelines.
Dirty linen will be bagged in the guest room to eliminate excess contact while being transported to the laundry facility.

Back of House. The frequency of cleaning and sanitising will also increase in high traffic back of house areas with an emphasis on employee entrances, offices, storage areas and kitchens.

Shared Equipment. Shared tools and equipment will be sanitized before, during and after each shift or anytime the equipment is transferred to a new employee. This includes phones, computers and other communication devices, payment terminals, kitchen implements, cleaning equipment, keys and all other direct contact items used throughout the hotel.

Room Recovery Protocol. In the event of presumptive case of COVID-19 the guest’s room will be removed from service and quarantined. The guest room will not be returned to service until case has been confirmed or cleared. In the event of a positive case, the room will only be returned to service after undergoing an enhanced sanitisation protocol.

Physical Distancing – Back of House

Throughout the hotel we will meet or exceed government guidelines on proper physical distancing.


The White Cliffs Retreat & Primal Roots HQ

~ Rooms - Apartments - Retreats

High Street
St. Margaret’s-at-Cliffe
CT15 6AT

Phone: +44 01304 852 229


The White Cliffs nestles in the heart of the village of St Margarets at Cliffe near Dover, Kent, ideally situated only ninety minutes from the city of London & ten minutes from the port of Dover.

If you are looking for a place to stay with a difference in or near Dover then this could be what you have been looking for…


Find us in the middle of St. Margaret's-at-Cliffe at CT15 6AT. 

Have you thought about travelling to us using public transport, by bicycle or on foot? Read on >>>

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